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case

PREDUBEZHDAI ×

NEW YEAR

SPECULATIVE CAMPAIGN · CONCEPT, ART DIRECTION, EXECUTION

A speculative piece for PREDUBEZHDAI for New Year. The brand speaks through nostalgia, so the campaign goes where nostalgia is kept literally in a box: the tree ornaments. Hand-painted glass figures redrawn in the brand’s register, hung on a real spruce in a village house.

Concept, art direction, prompt engineering and generation, all mine.