ATELIER DU KULICH ×
@EMPERIANCE

A collaboration timed to Easter week. The idea was to take the most familiar object of the holiday and dress it in the codes of the fashion houses: Chanel tweed, Dior toile with pearls, Bottega intrecciato, Schiaparelli’s gilded anatomy.

The direction follows still-life product photography: one object per frame, grey seamless, soft top light, fine grain. The humour lives in the restraint. The more serious the studio setup looks, the sharper the joke lands.

Concept, art direction, prompt engineering, generation and retouch, all mine.